If you are in a sales role today and you don't know Grant Cardone, well then grab a cup of coffee and read on. Your life is about to change.
Grant Cardone is pure and simply one the best if not the best salesman in the world today. And better yet, he wants you to be just as successful. Cardone is single handedly leading a revolution in the world of sales. While we have read how salespeople are becoming less important and even marginalized, Cardone is at the helm of a cultural renaissance of the modern day sales exec. Counter to popular thinking, he believes salespeople make the world go around. They drive products, businesses, entire industries and economies (from "Sell or Be Sold").
You can find Grant Cardone everywhere, live on Periscope or Meerkat or on webinars [his "Millions on The Phone" session lasted 3-1/2 hours and thousands paid to gain his counsel]. He has hundreds of YouTube videos on how to cold call, warm call, convert inbound calls, close, close, close and close again. His websites www.grantcardone.com and www.whateverittakes.com offer countless value ads including excellent sales related programs and my most recent purchase, an amazing eBook and video package on the subject of closing. His daily live streaming events on Meerkat and Periscope typically have 500+ viewers who are often 'mobbing' (which refers to a blitz of viewers joining in a short period of time) on Meerkat. Cardone wants to get inside your head and deliver you the confident can-do mindset, the extra terrestrial effort that is required, the tips and tricks required to overcome obstacles and propel you to the top of your craft. He has written several books and e-books, the most famous being The 10X Rule. If you haven't read it, pick up a copy and you will quickly realize that your definition of selling is totally inadequate, incomplete, and plain wrong -- and will likely change before you are 20 pages into the book. Lastly, he has several online programs and podcasts that cover other subjects including money, divorce real estate, and motivation.
Cardone's story is impressive. He grew up with nothing and lost his father when he was very young. He freely admits to losing his way and sinking near the bottom many years ago. But he has risen to the top of his game. What's so great about Cardone's story is that he uses it to motivate, enable and empower all salespeople (he has a sales training company which helps hundreds of thousands across all industries) to rise to the level he currently has achieved. He gives a way a ton of free advice and in today's always-on digital marketing world, he has used this high visibility to supercharge his own sales. Each program consists of dozens of folks either calling in, emailing and/or tweeting into the Meerkat or Periscope program with examples of how they have leveraged Cardone's advise to drive their performance to new heights.
While it would be impossible to cover all of his beliefs, here are a few of my favorite Grant Cardone-isms.
1. Obscurity Is The Biggest Obstacle in Sales Today - Cardone will say, "Love Me or Hate Me, At Least You Know Me!" You need to be everywhere, persistent, adding value, evangelizing, believing deeply in what you're selling, positioning and asking questions. How do you break through the noise? Every way. Just look at how Cardone does it. He is everywhere. This past Saturday morning at 7am, he was on his private plane from Miami to Philly to speak at a chiropractors' conference. "We're hustling--up at 4am on a Saturday. Hustle until you stop struggling." he said. "You gotta dom-in-ate." He is frequently on the phone closing business for his sales training company. "Are we gonna do this, or what?," he said to a prospective client on a recent call." "Who else do you know that needs our services?" "Give me a name.” he says in classic referral building mode.
2. Price is a Myth:You never lose a sale on price. Successful selling means instilling confidence in your buyer that what you are going to deliver will solve his challenges, and delivering value above and beyond the price. Your knowledge and enthusiasm for your product are key to helping your buyer connect emotionally as well.
3. Sell Or Be Sold!: Don't kid yourself; everyone needs to know how to sell. It will dramatically effect how well you do in life. Selling can mean persuading, convincing, or gaining consensus and the difference between mediocrity and greatness lies in your level of commitment to your job, your family, your success, and your passion. The truly committed rise to the top of the ranks because they do 'whatever it takes' to make it happen. But don't take this the wrong way, in addition to extraordinary effort, Cardone expects you to be a subject matter expert and bring something valuable to the table. First person you need to sell? Yourself. Believe in what you're doing as the foundational component of sales success.
4. It's On You, Man: Cardone believes in taking responsibility for everything in your life today: the good and the bad. Success is an obligation and it needs to be the only outcome. Fear is normal, but you need to conquer it by taking action against it--all the time. Boldness and confidence are two key elements in driving away fear and ringing the cash register.
I want to thank Grant Cardone for recently changing my focus and opening up my mind to greater possibilities and I know that I am not alone.
He is leading a sales crusade and in the process re shaping how business is conducted today.
Dan Sixsmith is a VP at Alinean, Inc.
He is Founder and CMO at Trammel Holdings and Chief Content Officer at "The Digital Advantage by Dan Sixsmith."
He is also co host of the weekly Podcast, This Week In Digital Marketing subscribe here: http://t.co/H6wqFueAB2
Twitter:@DigitalAdvantg
Meerkat: http://meerkatapp.co/digitaladvantg
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