Meerkat is here! The latest disruptive and
addictive technology has arrived, delivering the ability to stream live video
across Twitter. It started gaining steam @ SXSW last week and is now spreading
like wildfire across the connected world. If you haven't downloaded it from
your app store, go do that now. I will wait for you for you to get back. Ok,
let's discuss the implications for marketers.
1. Interactive Real Time Communications! Video has fast become the
preferred method of driving engagement. With buyers enduring serious email
fatigue, video is a welcome tool to connect with buyers. But in a fast paced
and rapidly evolving connected world, how do you stay up to date? What's happening
out there right now? In addition to being able to stream a live event, Meerkat
enables viewers to make comments, ask questions, retweet the event and like the
event. Last night, I watched a live presentation by Kati Kleber (@nurseeyeroll)
which was taking place in Charlotte (I was in CT). Kati is a social media
expert and author of Becoming Nursey. The event was
'meerkat-ed' by Social Fresh (@socialfresh). Now I am not interested in
nursing, but I enjoyed learning some innovative social media and community
building tips from Katie. I connected with others who attended via Meerkat,
picked up 3 great book suggestions, added new followers and followed a bunch of
new people on Twitter.
2. Advanced
Personalization-Meerkat enables a new layer of personalization that
straddles the virtual and real worlds. See your Twitter followers in action;
let them see you in action. I tuned in to social selling guru, Koka Sexton of
LinkedIn, answering questions on his way home in San Francisco and was able to
send him a question regarding companies that are leading the way in social
selling. During the Meerkat, he
was able to project his personality. He appeared casual approachable, yet
knowledgeable. The two of us connected on LinkedIn shortly afterward. Likeable
Media's Dave Kerpen has a daily lunch program from his New York Office or
wherever his is in the world.
3. Greater Reach- You are doing a keynote at that
marketing conference which has 1500 attendees at the event. Now there can be
thousands more watching you from Meerkat in real time. Answer their questions.
Find out what they think. Mashable's recent Meerkat about Meerkat attracted
people from all over the world including China, Denmark and the Czech Republic.
Interact with the audience. It's more powerful than watching the video 2 weeks
later. There is a greater sense of community with others that are
watching.
4. Build
Authenticity and Increase Trust- By Meerkat-ing on
your way to the gym, with your son or daughter, you are able to reveal more of
your real self, and that authenticity translates into a human and relatable
you. It's a golden opportunity to build trust with your audience.
5. Social
Selling 2.0-Meerkat delivers an additional tool for the social
seller. Get to know your buyers better--what they are talking about right now. What
they are thinking about right now. Find a way to help
them now or create another touchpoint on the
way to building a relationship with your buyers.
6. First
Mover Advantage-before the floodgates open, take your message
to Meerkat and stream a live event, conversation, story, or presentation. Guy
Kawasaki today delivered an awesome lunchtime presentation regarding The
Perfect Pitch. Meerkat is a hot new content delivery vehicle. Capitalize on the
newness and novelty and establish a presence early and get noticed before it
becomes another overcrowded medium.
Have a great week
or weekend, depending on when you read this. Or I will catch you live on
Meerkat!
No comments:
Post a Comment